Second Screen Campaign Edges Towards Funding Target

Just three weeks left to raise over £40,000

The Actone Cinema where the second screen would be
The Actone Cinema where the second screen would be


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The campaign to raise funds for a second screen in the ActOne Cinema on the High Street remains over £40,000 short of its target with just three weeks to go for the appeal.

The Acton Arts Project has already raised £113,000 from backers but needs to reach £154,257 to bring the plan to the next stage.

The appeal is being made through Spacehive and the campaign is also looking to raise funds from the council and companies but it believes that will be easier to do if there is evidence of strong community support.

This means that even small donations are very valuable because the number of backers as well as the amount raised is key.

The campaign started strongly with backing from film critic Mark Kermode.

He said, ''It's absolutely vital for the long term viability and financial survival of the cinema. Hopefully keeping it on the High Street for many, many years to come... I'm rooting for this cinema and I'm rooting for Acton too''.

The second screen would help secure financial security for the venue by increasing revenue. It would also allow greater choice for customers and broader options for community events.

The Acton Arts Project’s research into local demographics indicates that there are approximately a hundred thousand people within a walk, short cycle, or bus ride of ActOne, and this number is projected to rise steadily in the next three decades. The three local wards have a significantly younger age profile than the national picture, and statistics from the British Film Institute indicate that this is the age group most likely to attend the cinema.

A space within the building has already been identified but the necessary approvals need to be obtained before construction can begin. The air-conditioned viewing room would have 60 seats.

The Acton BID (Business Improvement District) has committed to fund the technical aspects of the second screen – specifically the sound system and projector.

To support the campaign click here.

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15th June 2022

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