As pupils benefit from backpacks donated by Discovery Networks Europe
Discovery Networks Europe, a division of the world’s number one non-fiction media company Discovery Communications, visited Berrymede Junior School this week to present backpacks and back-to-school supplies to all 300 children to celebrate the new school year.
The donation is a part of the company’s commitment to the local community and to providing educational resources through its initiative ‘Discovery Gets Packing.’
The backpacks, which are filled with materials for the new school year, were given to the pupils by employees from Discovery’s European headquarters in Chiswick Park.
The initiative also reflects Discovery Networks’ commitment to the environment, as all backpacks are made from the company’s recycled promotional banners and billboard advertisements. Each backpack is unique and has been designed, cut and sewn into individual designs.
Children at Berrymede Junior School are the UK beneficiaries of Discovery’s global drive, now in its second year, to fill 4,500 backpacks with school supplies for children in London, Miami, New York, Atlanta and Washington D.C.
Dee Forbes, EVP & MD, UK and Western Europe, said: ‘‘Discovery Gets Packing’ is a rewarding and fun initiative which has given us the opportunity to work with Berrymede Junior School. We have enjoyed working with the school and hope that the backpacks provide an extra boost for the new school year.’
Mrs Lubna Khan, Head Teacher from Berrymede Junior School said: ‘All the children here are very excited to have their new ‘Discovery Gets Packing’ backpacks. We are delighted to be involved in such a great initiative which both benefits our pupils and helps support the environment.’
Every pupil at Berrymede Junior School received a backpack containing a ring binder, dividers, a notebook, erasers, glue sticks, tissues, pencils and coloured pencils.
As part of a wider corporate social responsibility programme and to celebrate the 25th anniversary of Discovery Communications, all employees were given the opportunity to participate in a global day of volunteering. Over 200 members of staff from the London office participated in activities that benefitted local projects and charities on 18th June this year.
There were 14 separate volunteering events across London that included a team of people producing a video for Mencap in Richmond, rejuvenating various parks and community areas across the city as well as activities for homeless shelters and Age Concern. This will now become annual event for all members of the Discovery workforce.
September 9, 2010